Business Marketing Strategy: A 5-Point Checklist

Business Marketing StrategyHow much better would your business marketing strategy be if someone told you how to evaluate it? Marketing plans can fall below expectation for several reasons. One very common reason for missing the mark is the strategy and not the marketing plan or even the marketing tactics.

There are five measures of a business marketing strategy that must be present if your marketing plan and your tactics are to succeed.

  1. Shared trajectory with business strategy. It is crucial that you align your business marketing strategy on the same trajectory with your business strategy. For example, if your plan is to grow your business by focusing on services you can provide to residents of independent living communities, it would likely be a waste of money to place expensive ads on MTV.
  2. Respect the budget. The budget sets the limits for your business marketing strategy. No matter what audience you need to reach or what product or service you are marketing, budgets define reality. You must keep things in perspective within those limits if you expect to meet your marketing objectives.
  3. Defining. Your business marketing strategy should define your marketing plan, as well as how you plan to accomplish it. The plan should include all of your marketing activities and tactics. Yet it must also permit some latitude for changes that have a very high chance of success.
  4. A sense of perspective. It is unlikely that you will be marketing a single product or service to a single, specific audience. A successful business marketing strategy will keep all tactics and campaigns in perspective to maintain a focus on marketing objectives.
  5. Customer centric. A good strategy will result from profound knowledge of your target market. It will use the tactics calculated to speak clearly to that audience. It will reflect your understanding of the information they need to hear and the method of communication they prefer.

If your business marketing strategy includes these five marks of a good strategy, you can rest assured that you are starting down the marketing path headed in the right direction and with the basic tools you need to reach your desired destination.

For a more in-depth explanation regarding business marketing strategy, see my video training courseĀ  The Internet Lead Generation Academy. This 12-part training is designed for the small business owner and the person who has a professional practice. More articles on lead generation are also at

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