10 Internet Marketing Promotion Tactics

Internet Marketing PromotionThere are countless ways to promote your small business or professional firm. Internet marketing promotion is the category of promotions that are somehow most difficult for many people.

I’d like to clear up some of the confusion by listing the ten tactics that are necessary for successful internet marketing promotion.

  1. Company web site. The way the site is built should move people from lead to customer, and it should be written to give them the information they need to make a buying decision. Your site is the foundation of all internet marketing promotion.
  2. Keyword Research. You need it for search engine optimization and for Google Adwords.
  3. Google Adwords. You need at least one or two campaigns. How much you do depends on how much money you can spend. You can set a limit on the amount you will spend each day. It will help to get traffic to your site.
  4. Search Engine Optimization (SEO). Keywords people are using change. So do search engine ranking formulas. The point of internet marketing promotion is to help people find you and your web site.
  5. Email Marketing. This is the best way to stay in touch with people. Even only a monthly newsletter is a good internet marketing promotion.
  6. Give-aways on Your Web Site. You can offer a free gift, a loss leader, or information (fact sheets, articles, white papers, e-books).
  7. Press Releases. Send out information to the press so they know about you. They might look to you as an expert and call you for a comment or feature your business in an article.
  8. Social Networking and Blogging. Don’t forget to post comments on other sites and blogs. This is important now because it’s new and it works.
  9. Article Publishing. This is a good way to get people to know who you are and to build more links coming into your web site.
  10. Paid Ads. You will want to support your other internet marketing promotion efforts by putting a few paid banner ads on sites other that are appropriate to your business.

If you pay attention to each of these kinds of internet marketing promotions, you stand a greater chance of being successful.

I have put together a 12-lesson video course especially designed for small business owners and professionals which teaches how to drive more traffic to web sites, convert that traffic into qualified leads and then into sales. For an example of one of the techniques, view the free internet marketing promotion video. More articles on lead generation are also at

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