By one definition, an Internet marketing system is ߢguaranteed successߢ business in a box. It offers pre-written ads and a list of places to put the ads and a ready-to-upload website. It also comes with the sure-fire sales pitch you need to sell the products for the business.
If you believe the marketing materials, the person offering this system is phenomenally successful. You are told that you can also get rich. But be sure to read the fine print that advises that these results cannot always be duplicated. In short, somebody claims to have become rich with these products. He is now earning more money by selling his ߢsystemߢ.
Ask yourself two questions, please: ߢIf this business is so successful, why is he sharing the customers and the sales with thousands of other people?ߢ and “How many total possible sales can be made before there is nothing left?ߢ How many people will be trying to make the same sale to the same person?
By our second definition, an internet marketing system is the same thing as an internet marketing plan. An internet marketing plan presents a specific business to the world using known marketing practices. This Internet marketing plan uses the many common marketing tactics in ways that are unique to your business and your customer.
Your Internet marketing plan is informed by your customer knowledge, your innovation, and your insight into how the product meets customer need and desire.
Because you understand customer needs and desires, the other companies competing for sales, and your competitive advantages over them, it will provide a uniquely powerful understanding of the information needed by your customers in order to decide to buy from you.
These two meanings of an internet marketing system are very different. Successful internet marketing systems are sensitive to the customer and to the product. The question then is what kind of business you want to be in. Will you build your future on a business-in-a-box internet marketing system that will compete with other mirror images of the same business, or will you learn to market the business you love with integrity?
For a more in-depth explanation of Internet marketing, see my video training course, The Internet Lead Generation Academy. This 12-part training is designed for the business owner and the professional practitioner. More articles on lead generation are also at http://internetleadgenerationacademy.com/blog.
Trying to run a business without an Internet marketing plan is like trying to play baseball without a ball. Surveys consistently report that only about 2% of the population does not research online before buying. Without an Internet marketing plan, you are limiting your customer base to 2% of the population or less.
You might have a traditional marketing plan. Do not think for one minute this is enough. Without a comprehensive Internet marketing plan you might not have a business in a year.
Elements In Your Internet Marketing Plan
- Search Engine Marketing: Identify the best keywords and optimize your website for those keywords to have your site ranked on the first page of search results. This simply cannot be overlooked in your plan.
- Content Development and Marketing: People want information. You can answer questions, meet immediate needs, and show that you can provide additional help through your products and services.
- Lead Generation and Management: Your plan must include actions to engage prospects enough to get permission to contact them again. Then you must be able to move each one to customer status.
- Public Relations/Media Plan: Optimized press releases can boost the visibility of your company as much as anything else you do.
- Blogging and Social Networking: This will help you demonstrate the relevance of your products and services to the people you want for customers.
- Advertising: Make good use of banner and other ads, as well as Google AdWords.
- Website Development: Your website should be your sales engine. This part of your Internet plan demands the right site construction and information.
- Email Marketing: Nobody can afford to overlook the most effective method of communicating with prospects and customers.
These are the elements of a good Internet marketing plan. Each of these elements will need to be given equal attention and frequent updates. If you give adequate attention to each of these elements of your internet marketing plan, you can expect to see significant increases in the growth of your sales and of your long-term customer base.
For a more in-depth explanation of these eight elements, along with four others, see my video training course, The Internet Lead Generation Academy. This 12-part training is designed for the business owner and the professional practitioner. More articles on lead generation are also at http://internetleadgenerationacademy.com/blog.
How much better would your business marketing strategy be if someone told you how to evaluate it? Marketing plans can fall below expectation for several reasons. One very common reason for missing the mark is the strategy and not the marketing plan or even the marketing tactics.
There are five measures of a business marketing strategy that must be present if your marketing plan and your tactics are to succeed.
- Shared trajectory with business strategy. It is crucial that you align your business marketing strategy on the same trajectory with your business strategy. For example, if your plan is to grow your business by focusing on services you can provide to residents of independent living communities, it would likely be a waste of money to place expensive ads on MTV.
- Respect the budget. The budget sets the limits for your business marketing strategy. No matter what audience you need to reach or what product or service you are marketing, budgets define reality. You must keep things in perspective within those limits if you expect to meet your marketing objectives.
- Defining. Your business marketing strategy should define your marketing plan, as well as how you plan to accomplish it. The plan should include all of your marketing activities and tactics. Yet it must also permit some latitude for changes that have a very high chance of success.
- A sense of perspective. It is unlikely that you will be marketing a single product or service to a single, specific audience. A successful business marketing strategy will keep all tactics and campaigns in perspective to maintain a focus on marketing objectives.
- Customer centric. A good strategy will result from profound knowledge of your target market. It will use the tactics calculated to speak clearly to that audience. It will reflect your understanding of the information they need to hear and the method of communication they prefer.
If your business marketing strategy includes these five marks of a good strategy, you can rest assured that you are starting down the marketing path headed in the right direction and with the basic tools you need to reach your desired destination.
For a more in-depth explanation regarding business marketing strategy, see my video training course The Internet Lead Generation Academy. This 12-part training is designed for the small business owner and the person who has a professional practice. More articles on lead generation are also at http://internetleadgenerationacademy.com/blog.
Internet marketing promotion strategies coming soon.